I was going to feature a different company, but
then this little temptation showed up in my email:
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| TOMS Shoes, Inc. (2014). Untitled [Photo]. Retrieved March 26, 2014 from promotional email. |
Ohh, TOMS... I’m a sucker for shoes, so it was all over.
For those unfamiliar with them, TOMS sells
stylish shoes and sunglasses. But what is extraordinary about this company is what happens after
you buy a pair.
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| TOMS Shoes, Inc. (Image owner). [Untitled photo of Blake Mycoskie with unnamed children]. Retrieved March 26, 2014 from http://www.toms.com/blakes-bio/l |
TOMS
operates from the One for One business model dreamed up by Founder and Chief
Shoe Giver, Blake Mycoskie.
This means that TOMS gives a pair of shoes to a child in an impoverished area for every pair sold to their customers.
This means that TOMS gives a pair of shoes to a child in an impoverished area for every pair sold to their customers.
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| TOMS (Owner). [Untitled photo collage of shoes]. Retrieved March 26, 2014 from http://www.toms.com/corporate-info/l |
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| TOMS Shoes, Inc. (Owner). [Untitled photo collage with unnamed people]. Retrieved March 26, 2014 from http://www.toms.com/corporate-info/l |
With their customers, TOMS has given over 10 million shoes
to children in over 60 countries and restored the eyesight of over 150,000
people in 10 different countries.
Recently, TOMS began selling premium, fair trade coffee. The added perk?
Every bag of coffee sold provides a week’s worth of clean water to a person in
need.
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| TOMS Shoes, Inc. (Owner). [Untitled photo of coffee bags]. Retrieved March 26, 2014 from http://www.toms.com/corporate-info/l |
TOMS customers are providing sustainable water systems to vulnerable communities while stumbling bleary-eyed towards their morning cup of
coffee. Drink coffee, save the world. I like it.
Now back those summer sandals I need: I get to help a kid around the world just by
buying shoes. It almost feels like a superpower.
Hi Becky!
ReplyDeleteWow! This whole post just has a wonderful, summer-vibe to it. I knew that TOMS donates a pair of shoes for every pair bought, but I had no idea about the eye surgeries, prescriptions, or clean water services they provide! This company is growing immensely and in such a positive direction, while using smart marketing techniques such as that email they sent you! I love the visuals. It really does keep me engaged, just like the Johnny's Cupcakes blog did, and it adds to the whole vibe of the post. I really enjoyed reading this post! Thanks for educating me on TOMS' new products and services!
Great work!