What is Business Evolving?

While I grew up, both of my parents worked with bootstrapped nonprofits. I was proud of the work they did, but also keenly aware of the sacrifices they made to do that work. My dad had a successful corporate career, but he had to leave behind the company he cofounded to pursue his life's call.

At that time it was a choice:

• Profit or non-profit?
• Pursue the practical or passion?
• Make a living or make the world better?

If you wanted to change the world, you worked for a charity:

If you wanted to make a living, you worked for the business sector:

Everything was in its own separate sphere operating with its own set of rules.

Charities existed on donations, dependent on whatever people had left over after paying their own bills. With limited money coming in, they had to leverage as much volunteer work as possible to maximize money going to their cause.

And business took up an adversarial stance towards society. A myth circulated that corporations were legally required to maximize profits above all else. No one was supposed to care how business effected things outside of itself.

But a new generation of business is emerging.

• Businesses that become the solution to problems.
• Businesses that are a self-sustaining way to fund charity work.
• Businesses that function as a part of their communities.
• Businesses that let you make a living while making the world a better place.

This blog exists to showcase companies that are changing the way we do business. It’s for people who don’t want to choose between their career and their conscience. It’s to inspire business owners – current or future – who want to become rich by enriching their communities.

Here’s to dreaming bigger.

To expecting more.

To creating the world we want.